Foundations of Business Strategy and Entrepreneurship
Develop the mindset, tools, and confidence to shape the businesses of tomorrow. This course provides a dynamic introduction to the essential principles of business strategy and entrepreneurship, ideal for students with an interest in innovation, leadership, or launching their own ventures.
Grounded in real-world thinking, the course blends theory with hands-on experience. Students explore how successful businesses grow, adapt, and compete in global markets, while working in teams to develop and pitch original business concepts in our signature Innovation Challenge.
Throughout the two weeks, you’ll be guided by expert teachers and inspired by guest speakers - including successful entrepreneurs and industry professionals - who offer first-hand insight into the world of start-ups, investment, marketing, and management.
What You’ll Learn
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The core frameworks behind strategic thinking and competitive advantage
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Business planning, branding, and understanding consumer behaviour
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Entrepreneurial thinking and lean start-up methodology
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Financial literacy: budgeting, pricing, and funding options
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Leadership, teamwork, and persuasive communication
Programme Highlights
Industry Inspiration
Guest lectures from engineers working in aerospace, sustainability, and innovation hubs
Team Design Challenge
Design, build, and test a structure or system that solves a real-world problem
Hands-On Workshops
Build circuits, experiment with materials, and explore mechanics through practical labs
Project Showcase
Present your solution to peers and receive feedback from instructors
Why Cambridge?
Home to some of the UK’s most successful tech clusters and start-ups, Cambridge is the perfect place to study business and entrepreneurship. As part of the ILG Summer Programme, you’ll live and learn in the historic colleges of the University of Cambridge — dining in traditional halls, studying in seminar rooms, and walking the same courtyards as generations of influential thinkers.